Figura Studio — Brand & E-commerce Build

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Screenshot of Figura Studio homepage featuring the Roto hero banner
August 2025

Figura Studio — Brand & E-commerce Build

Figura Studio is my home goods design brand, where I led the full creative and digital direction: brand identity, logo and color system, custom Shopify theme design and implementation, packaging direction, product storytelling, and launch content. It is also the home for turning quick idea sketches into real, manufacturable products. This project captures my design taste and how I translate early concepts into a complete brand and commerce experience.

Brand Direction Shopify Theme Packaging Design Content Creation E-commerce
Screenshot of Figura Studio homepage featuring the Roto hero banner

Live homepage screenshot from figurastudio.com.

Screenshot of Figura Studio product detail page for the Roto toilet paper holder

Live product page screenshot from the custom Shopify build.

Stroboscopic Roto package effect with moving stripe overlay

Stroboscopic packaging concept: black stripes on a clear outer sleeve create motion as the product is pulled from the box during unboxing.

Figura Studio website product image showing the terracotta Roto mounted in a bathroom scene

Website image direction balancing product clarity with bold color context.

Figura Studio product render of the matte blue Roto holder

Shopify product media asset for color variant storytelling.

Page from the Roto installation guide showing step-by-step instructions and custom illustrations

Installation guide layout demonstrating instruction writing and technical visual communication.

Early Figura Studio Roto packaging prototypes with logo, product mark, and one-handed changer messaging

Early packaging prototypes and brand system application on physical boxes.

Figura Studio wordmark logo